LogoALL | Branding Agency » advertising

Tradeshow / Event Success

Michael — Tue, 04 Aug 2009 23:58:15 +0000

Tradeshows and events give you a unique selling opportunity. It is one of the few avenues we have to meet face-to-face with audiences who are pre-qualified, It is unique because buyers interested in your offerings are coming to see you, and you see more people in an hour than you do in the field for a week.

Although exhibiting represents a unique selling environment, most exhibitors are caught up in the logistics of the event, not the strategy of how to position themselves for success.

Exhibit marketing presents an opportunity for you. Smart exhibit marketing begins with effective planning and objectives, show selection, themes, messages, development of promotional strategies and tactics, and culminates with the measurement of your results.

LogoALL.com is devoted to helping you discover best practices that will help differentiate you from exhibitors that just show up.

Here are a few Event related items to ensure your Tradeshow Success…

Show Exhibits (Tabletop to Large Displays)
Pre-Show Buzz Builder
Education Session Items
In-Booth Traffic Builder
In-Booth “A” list Prospect Gift
After-Show Follow-up

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Bogey or Birdie?

Michael — Tue, 04 Aug 2009 23:54:32 +0000

Hosting a Golf Tournament? LogoALL has you covered…

Pre-Tournament

One should first send invitations about three months ahead of time. The invitations should state the date, time and place. Initial interest shows that perhaps 100 or so people want to attend. From there, Shop.LogoALL.com can help you decide on appropriate pre-tournament promotions to build excitement. A fun pack of playing cards with 52 different golf tips will help them prepare for the event. Of course, they will need a shirt for the day, with moisture-wicking properties so no one sees them sweating out their next shot on the green.

Tournament Gift Bags

Gift bags should be given out before play begins. Choose a quality tote to hold items they can use during the tournament, such as a sports bottle, golf towel, balls, tees and divot repair tools. Also, include a product they will use again and again, like a golf-themed pen. The tote, too, will be used many times afterward, reminding players of the good time sponsored by your company.

Raffle for Charity

Here’s a chance for you to show your goodwill in more ways than one, by holding a raffle for charity at the event. Decide on an amount per ticket and supply a unique item, that players would appreciate winning. Even consider teaming up with a local non-profit.

Awards

When it comes to awards at the end of the day, don’t give only one. There can be as many awards given out as you decide upon, for all kinds of achievements, such as Longest Putt, Longest Drive and Overall Best Golfer. Even consider giving out “funny” awards for shortest drive, or a scuba suit ball for most water shots, have fun with it…

After the Event

Post-tournament, be sure employees receive items, like a themed frame or a training aid for their next round, which will help them reminisce about the good time had by all.

Give us a call (480) 966-0044 or head on over to Shop.LogoALL.com to get started.

Quick link: Search directly for golf items on Shop.LogoALL.com

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Sales and Incentive Trips

Michael — Tue, 04 Aug 2009 23:51:11 +0000

It all starts before the trip.

Provide items to get your honorees excited, such as a unique invitation with the destination and date. Also offer practical products they could use for the trip, like colorful luggage tags that are easy to spot.

Upon their arrival, Day 1:

Welcome attendees with in-room gifts, like gourmet chocolates and a tote bag for the beach. A high-quality robe will bring them some comforts of home. A camera helps capture good times.

Day 2:

You can give employees a great pair of sports performance, anti-glare sunglasses at breakfast, before they hit the links or beach. When they return to their rooms, be sure there are soothing lotions, candles and balms waiting for them.

Day 3:

Give them a nice, roomy duffel to carry their goods back home.

Day 4:

This brings us to the awards ceremony in the evening. You might suggest two options: an expensive award for the top five salespeople, plus a less-expensive, but high-quality, upscale pen for the other attendees to show off to the rest of the employees upon their return.

Finally back at the office:

Remind them of the wonderful trip with a keepsake frame.

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Employee Recognition

Paul — Tue, 04 Aug 2009 23:45:55 +0000

Anniversary Gifts

Upscale keepsakes and collectibles are a great idea. Products made of high-end materials, like a crystal clock or etched-crystal dinner bell are a classy touch.

New-Hire Welcome Gifts

Don’t forget to welcome the newbies with treats like desk sets, fun paperweights and fresh-cut flowers. Yes, even men appreciate buds (and they can always bring them home and tell their wives they are for her).

Award Programs

Next, there are various awards programs: Sales contests, President’s awards, Employee of the Year and so on. Ideas should vary just as much as the awards programs do. Something less expensive and fun, like a light-up martini glass, could work for reaching a smaller sales goal.
A pricier, yet-sure-to-be-appreciated award will be proudly displayed by the Employee of the Year and President’s award recipients. Money and gift cards are welcomed by any employee who goes the extra mile with an advertiser, let’s say, or a subscriber, or even a production manager who tracks down just the right printer for the magazines, or an editor who makes an extremely tight deadline. Be sure you have plenty of quality envelopes to hold cash and cards.

Retirement Gifts

Thank long-time loyal employees who are retiring with a special remembrance, such as a high-end crystal award. A less-expensive alternative could be a luxury pen set in a wooden gift box.

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Is your Business Eco-Friendly?

Paul — Tue, 04 Aug 2009 23:36:14 +0000

Seems like everyone is going green these days and your client is no exception. And it’s no wonder: According to a recent survey conducted by Corporate Express U.S. Inc., 64% of U.S. workers from various industries say that their decision to work for a company or purchase its products are “strongly” or “somewhat” influenced by a company’s environmental practices or polices.
To celebrate their eco-mindedness and let the community know about it, how about hosting an eco-awareness event at your headquarters. Earth Day (April 22; www.earthday.net) would be the perfect time for such an affair, but any day is a good day to honor and respect our planet. Of course, you will need plenty of giveaways to attract attendance and that’s where LogoALL.com can help.

Here are just a few Eco-Friendly Ideas from LogoALL.com

Tree seedlings in a mailing tube
Organic and recyclable totes and duffels
Pencils made from recycled paper
Pens that are biodegradable and dissolve naturally
Organic Fashion

Get a copy of our Green Catalog absolutely FREE!

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Gifts and Client Retention

Michael — Tue, 04 Aug 2009 23:26:09 +0000

New Client

Chances are you don’t know your brand-new customers all that well, so go for something with universal appeal. Everyone loves food. Everyone could use some stress-relief and relaxation. Think about a nice gift basket of cookies or other types of treats. Consider a beautifully boxed kit containing incense and potpourri.

Biggest Client

Biggest clients – those who bring in the most profit – should receive gifts that cost more and are a little more upscale. A nice leather briefcase works for anyone who works. A special gemstone clock lets anyone know their business is precious.

Friend and Client

For clients who are buddies, too, you can go a little more intimate and even humorous. Also, think about the kids. If your client goes that extra mile to include a customer’s children in the gift-giving, that gesture won’t be forgotten.

Potential Client

Potential clients should receive something practical and unisex that they will absolutely find useful. It’s like your saying, “Hey, we really gave this some thought.” (Now, think about us!)

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

How to Be Creative in Advertising

Paul — Wed, 29 Jul 2009 17:53:09 +0000

No related posts.

LogoALL does Green

Michael — Wed, 04 Mar 2009 16:39:11 +0000

Did you Know:

Two thirds of people prefer to do business with companies they perceive as being environmentally friendly.

In an effort to help our environment LogoALL.com now offers Eco friendly products that have price points which are extremely comparable to the costs of traditional promotional products. So why not Think Green when possible, and help your environment, all while increasing your sales.

Receive a copy of the GREEN catalog absolutely FREE of charge by entering your information below.

For a look at our vast online catalog of promotional products, head over to Shop.LogoALL.com.

Mill Avenue Directory Brochures

Paul — Fri, 27 Feb 2009 17:38:51 +0000

After a successful branding campaign for MadCap theaters, LogoALL was commissioned to redesign the outdated map directories for the Mill Avenue District in Tempe, AZ. The previous maps covered a broader area not allowing the focus on the downtown community itself to be highlighted.

MadCap Theaters Branding