LogoALL | Branding Agency

The Mill Avenue’s Downtown Tempe Community was given the opportunity to occupy the space that was once known as the Harkins Theaters on Mill. The DTC thought this would be a great chance to bring a little more culture, entertainment and breath some life into the downtown area, that has been lacking for many years. The theaters would be used to offer alternative performance space and would be known as Mill Avenue District Community Arts Project (MADCAP Theaters).

Logoall, located in the heart of the downtown community, jumped at the chance to be a part of this “reinvigoration”. Since we pride ourselves on our branding it was clear what service we would offer… the logo and branding.

With little feedback from the client (DTC) it was pretty clear the direction they wanted to go. The logo was chosen from the first set of proofs that was sent.

MadCap Theaters has brought a great cultural presence to the area, we only hope they can stay awhile.

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