Gifts and Client Retention
New Client
Chances are you don’t know your brand-new customers all that well, so go for something with universal appeal. Everyone loves food. Everyone could use some stress-relief and relaxation. Think about a nice gift basket of cookies or other types of treats. Consider a beautifully boxed kit containing incense and potpourri.
Biggest Client
Biggest clients – those who bring in the most profit – should receive gifts that cost more and are a little more upscale. A nice leather briefcase works for anyone who works. A special gemstone clock lets anyone know their business is precious.
Friend and Client
For clients who are buddies, too, you can go a little more intimate and even humorous. Also, think about the kids. If your client goes that extra mile to include a customer’s children in the gift-giving, that gesture won’t be forgotten.
Potential Client
Potential clients should receive something practical and unisex that they will absolutely find useful. It’s like your saying, “Hey, we really gave this some thought.” (Now, think about us!)
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Tags: advertising, client retention, promotions


Tue, Aug 4, 2009
Apparel and Promotions